Amazon’s Black Friday sale is officially live. Here’s how to score savings on smart homes, TVs, kitchen gadgets, and much more.
Black Friday is almost here, and with it come many of the season’s best deals. More than a dozen of CNET’s shopping experts are spending over 515 hours each week this month analyzing thousands of offers from trusted retailers and we’re reporting them here, with special attention to products that we’ve tested and evaluated hands-on in our labs. We’ve rounded up the most notable deals worth shopping this Black Friday below, along with some tips on getting the most out of Black Friday sales and links to all of our coverage.
Check Deals
I’m updating this guide daily with more of the best Black Friday deals as soon as they become available, so bookmark this page for all the latest offers.
Amazon Black Friday TV deals

- Toshiba 43-inch C350 Series 4K Fire TV: $190 (save $90)
- Insignia 43-inch F30 Series 4K Fire TV: $190 (save $80)
- Insignia 24-inch F20 Series smart Fire TV: $70 (save $50)
- LG 50-inch UR9000 Series 4K smart TV: $387 (save $43)
- Samsung 50-inch Q80C Series 4K smart TV: $798 (save $200)
- Sony 55-inch X90K Series 4K Google TV: $798 (save $502)
- Sony 55-inch A80L Series 4K OLED Google TV: $1,398 (save $100)
- Sony 65-inch X77L Series 4K Google TV: $598 (save $91)
- LG 65-inch B3 Series 4K OLED smart TV: $997 (save $300)
- Samsung 65-inch S95C Series 4K OLED smart TV: $2,398 (save $900)
- Amazon Fire TV 32-inch HD smart TV (2023 release): $110 (save $90)
Black Friday Amazon device deals

- Echo smart speakers and bundles: From $18
- Echo Show smart displays and bundles: From $40
- Fire tablets: From $40
- Fire TV streaming devices: From $16
- Fire TV smart TVs: From $110
- Kindle Scribe: $240 (save $100)
- Kindle Kids: $100 (save $20)
- Ring video doorbells, cameras and bundles: From $30
- Blink video doorbells and cameras: From $20
- Eero mesh Wi-Fi systems: From $45
- Luna cloud gaming controller: $40 (save $30)
Amazon Black Friday Kitchen Deals

- Keurig K-Compact: $50 (save $50)
- Keurig K-Supreme coffee maker: $100 (save $70)
- Ninja CFP301 DualBrew Pro Specialty coffee maker: $180 (save $50)
- Cuisinart Compact air fryer toaster: $100 (save $30)
- Ninja BL610 Professional 72-ounce countertop blender: $80 (save $20)
- Dyson V11 cordless stick vacuum: $470 (save $100)
- Bissell 2252 CleanView swivel upright vacuum cleaner: $106 (save $12)
- Roomba Combo i5 Robot Vacuum: $300 (save $50)
- Nectar queen mattress: $659 (save $240)
- Nectar Premier Copper king mattress: $1,349 (save $150)
- Casper Sleep Original full mattress: $1,186 (save $209)
- Jackery Explorer 1000 Plus portable power station: $899 (save $300)
Amazon Black Friday tech and smart home deals

- Roku Express 4K Plus: $25 (save $15)
- Beats Studio Pro: $170 (save $180)
- Bose QuietComfort 45: $199 (save $130)
- Google Pixel Tablet: $499 (save $100)
- Anker Nebula Capsule II portable projector: $430 (save $100 with coupon)
- JmGo N1 Pro projector: $1,099 (save $300 with coupon)
- Samsung Galaxy Z Fold 5: $1,300 (save $500)
- Motorola Razr (2023): $700 (save $300)
- Google Pixel 8 Pro: $800 (save $200)
- JBL Tune 510BT wireless on-ear headphones: $25 (save $25)
Amazon Black Friday health and fitness deals

- Peloton Bike: $1,095 (save $450)
- Peloton Bike Plus: $1,995 (save $500)
- Fitbit Charge 6: $100 (save $60)
- Fitbit Sense 2: $200 (save $100)
- Renpho R4 massage gun: $70 (save $30 with coupon)
- Freebeat Boom Bike: $571 (save $219 with coupon)
- Superun folding treadmill: $260 (save $240)
- NordicTrack RW900 smart rower: $1,799 (save $200)
- Hydrow rower: $1,995 (save $500)
- Hydrow Wave rower: $1,445 (save $450)
- Bosu core sliders: $7 (save $6)
- Bosu fabric resistance bands: $25 (save $10)
Black Friday tech deals
- Apple iPad (9th gen): $249 (save $80)
- Apple Watch Series 9: $349 (save $50)
- Apple AirPods Pro 2 (Lightning): $189 (save $60)
- iRobot Roomba J7 robot vacuum: $421 (save $300)
- Microsoft Surface Pro 9
- Apple 15-inch MacBook Air M2: $1,049 (save $250)
- Sony WH-1000XM5 headphones: $328 (save $72)
- Asus Vivobook 14: $230 (save $200)
- Apple Pencil 2: $89 (save $40)
- Amazon Fire TV Stick 4K: $25 (save $25)
When do Black Friday sales start?
Though Black Friday always falls late in the month, Black Friday sales tend to begin much earlier. These days, much of the month of November is dedicated to early Black Friday deals with many of the big retailers launching showing off their Black Friday ads and launching their sales weeks before Black Friday itself.
As well as sharing online sales, we’ll be rounding up all of the Black Friday store hours and Thanksgiving store closures to help you decide when to shop in person versus online.
Are the best Black Friday deals available online?
Generally speaking, yes. The days of lining up outside of your nearest big-box retailer in the early hours of Black Friday are essentially over. The number of deals launching exclusively in stores has been dwindling in recent years, and this was certainly accelerated during COVID-19 when crowds were discouraged, with much of the shopping at this time of year moving online. Some retailers — such as Walmart — are even launching their Black Friday deals earlier for online shoppers before in-person shoppers get a look in.
When is Cyber Monday?
Cyber Monday takes place on the Monday after Black Friday, so that’s Nov. 27, 2023. But with Black Friday sales running throughout November, both in-store and online, there’s less delineation of the two sales than in years gone by.
How long do I have to return Black Friday and Cyber Monday purchases?
This varies by store, but most will offer extended returns windows for items purchased in pre-holiday sales. This should give you some peace of mind when it comes to picking out holiday gifts for loved ones. We’ll be rounding up all of the notable holiday return windows here.
Why is it called Black Friday and Cyber Monday?
The term “black” has historically been used to denote distressing or calamitous events. The earliest known use of Black Friday for the Friday after Thanksgiving was to refer to the practice of workers calling in sick the day after Thanksgiving in the early 1950s. Around that same time, US police adopted the term to describe the traffic conditions during the first major holiday shopping date.
After attempts to move to the term “Big Friday” failed, merchants attempted to ameliorate the term Black Friday in subsequent years, suggesting that its origin was not due to the poor traffic conditions the shopping day created, but because the profit it generated put stores “back in the black” in financial terms.
Then, in 2005, the National Retail Federation coined the term “Cyber Monday” because it had noticed a spike in online traffic the Monday following Thanksgiving. At the time, they believed it was because people were making online purchases while they were at work following the holiday so their kids couldn’t see any gift purchases and because work computers usually have faster internet connection.
There was some chatter about calling the date Black Monday or Blue Monday — because hyperlinks are blue — but eventually, everyone settled on the more futuristic-sounding Cyber Monday. In 2014, Cyber Monday became the biggest online shopping day in the country.